ITV made its long-awaited debut on digital satellite television last night after an agreement with BSkyB that followed months of negotiations. Until now ITV has been available in digital form only on cable and digital terrestrial TV. But from last night the digital version of ITV1, with its 16 regional variations, was available on Sky Digital. The ITV2 channel will follow in the next few days and will be available for the first time in the 5.5 million homes with digital satellite - an increase of more than 150 per cent on its current audience. The deal between ITV and BSkyB, in which the News Corporation, parent company of The Times, has a 36.3 per cent stake, should give an advertising revenue boost to Granada and Carlton, the two main ITV companies. Advertisers were angered by the fact that ITV was not carried on Sky Digital, the country's most popular digital platform. ITV will pay BSkyB about £13 million a year under the deal. Stuart Prebble, chief executive of ITV, said last night that the deal was "good news for satellite viewers", who will be able to watch ITV1 and ITV2 with digital quality pictures and full programme information. |
Attractive for satellite viewers. Circa 43% degli utenti ha risposto correttamente |
Risposta tratta da : Lingua inglese Ministero dell'Interno Quiz - Concorso per 250 funzionari amministrativi a tempo indeterminato, da destinare esclusivamente alle Commissioni territoriali per il riconoscimento della protezione internazionale ed alla Commissione nazionale per il diritto d'asilo |
di seguito le risposte errate:
A deterrent for viewers.
A long way off.
Near.